Nike Club Tomorrow

Nike Club Tomorrow spec concept with curved wood benches around the central star, silver robot attendants, basketball campaign panel and seven activities

Overview

An invitation to play.
A place to belong.

Nike Club Tomorrow imagines a community sports pop-up through the optimistic lens of mid-century design. Rounded forms, warm materials and a blue, cream and orange palette create a welcoming setting for movement and connection.

I developed the concept from Nike store imagery and a retro-futuristic visual direction, translating the attitude into activities guests can try, places they can gather and images they can take home.

Self-initiated concept exploration. AI-generated visualizations; not a commissioned or produced Nike activation. Venue to be determined.

Curved wood benches centered around the orange star and blue circle

The central gathering space

A place between the games.

Two curved wood benches form open parentheses around the floor star. A segmented plywood build with a wood finish keeps the gesture achievable without custom upholstery, while the openings preserve circulation.

The concept

Make the brand
something you do.

Take a shot. Test your reactions. Beat your best jump. The experience gives visitors a reason to participate, while a giant television and a cloud-filled bike backdrop turn that playful energy into personal photo moments.

The visual system

A shared language.
Seven ways to play.

Nike’s Swoosh provides recognition. A proposed Club Tomorrow identity brings the activation together through rounded frames, orbital lines, bold type and a consistent material palette.

01 / Activation identity

NIKE CLUB
TOMORROW

Optimism, with momentum.

The Club Tomorrow title identifies the experience. Existing Nike marks appear at key moments, while the activation’s own graphic language connects the surrounding space.

02 / Color palette

Petrol blue#154B6B

Warm cream#F3E8CE

Orange#ED601F

A warm take on tomorrow.

Blue anchors the structures and seating. Cream gives the graphics breathing room. Orange signals action through targets, controls and floor markings. Concept palette shown.

03 / Typography direction

PLAY
TOMORROW

PRIMARY / BOLD SANS
TRY · PLAY · REACT · JUMPClub TomorrowACCENT / BOLD ITALIC

Personality meets clarity.

One primary family: Arial / Helvetica-style bold sans serif for campaign headlines, station names and distance labels. One accent: a bold italic cut for the Club Tomorrow identity. Score displays use functional digital numerals. Proposed art direction, not official Nike type specifications.

04 / Shapes & graphics

From a graphic to a space.

The four-point hypocycloid, sharp starbursts and circles form a supporting graphic family. Stars mark gathering and photo moments; circles become targets, court boundaries and seating layouts. Orbital and track lines connect the system across floors and wayfinding.

05 / Materials & light

Walnut finishChrome accentsBlue upholstery

Familiar materials. New context.

Wood tones, reflective metal and soft seating give the futuristic shapes a human scale. Warm white lighting and orange edge accents connect the stations after dark.

06 / Atmosphere & photography

Silver robot host at the TRY sneaker counter with blue lounge seating, orange cushions and plants

People make the picture.

Leafy plants soften the perimeter. Warm, candid imagery emphasizes participation, friendship and movement. Clouds belong to the bike photo moment, giving it a distinct identity within the system.

The guest experience

Step in.
Find your game.

Activities line the courtyard, with open space between them for discovery, watching and conversation. Simple action words make each station easy to understand.

01 / Discover02 / Try & play03 / Capture04 / Stay

Guest playing a projected golf course inside a shaded Nike golf simulator bay

Next up / Golf simulator

A little friendly competition.

A simulator brings the course into the courtyard. A proposed closest-to-the-pin challenge gives players a goal and friends a reason to watch, cheer and come back for another turn.

Play / Basketball

Take your shot.

A timed shooting challenge turns a familiar court ritual into an easy entry point for the experience. A campaign-photo panel fills the outer right wing, connecting Nike imagery to live participation.

Participant touching illuminated orange targets on the REACT game

React / Light game

Stay one step ahead.

Illuminated targets invite fast reactions. Orange light makes the interaction visible to players and spectators alike.

Guest attempting a standing broad jump over the blue distance mat with a silver robot attendant beside a distance mat marked in feet

Jump / Beat your best

A simple challenge. A personal best.

A standing broad jump offers an immediate, physical way to take part. Distance markings use feet, increasing from the takeoff line. A silver robot character brings the retro-future theme to the station; event staff would manage scoring and guest safety.

The photo moments

A little surreal.
Entirely shareable.

Two tactile sets invite guests into the picture. The retro television frames a group portrait; the stationary bike turns a printed sky into a ride through the clouds.

Two guests sitting inside a giant retro television photo booth beside the Play Tomorrow sneaker graphic

The giant television

You’re on.

Oversized tuning knobs, a blue bench and a cream frame transform a familiar object into a stage for friends.

The stationary bicycle photo setup with a blue-sky backdrop and Nike campaign-inspired side panel

The cloud bike

Ride into tomorrow.

A fixed bicycle, a printed cloud backdrop and a carefully chosen camera angle create the illusion. The full setup explains the experience; the portrait shows what a guest could share.

Close-up concept of the guest portrait: a rider and blue bicycle surrounded by sky and clouds — Guest photo / Close-up concept

Try / The lounge

Take a seat.
Try something new.

The sneaker counter and lounge connect product discovery to the social experience. Blue seating, orange cushions and an oval canopy create a comfortable place to pause and try on a pair. Silver robot characters act as playful hosts within the concept, with human staff supporting the experience.

Guests trying sneakers beside silver robot attendants at the rounded TRY counter and lounge

A scalable production approach

Start with the idea.
Build to the budget.

The full courtyard is the expanded vision. A smaller activation can preserve the visual language through printed scenic panels, rental seating and a few carefully selected activities.

01 / Essential

Graphics + participation

Cloud bike photo moment, branded fitting lounge and a standing-jump challenge. Printed backdrops and coordinated finishes carry the experience. Two segmented plywood benches with wood finishes form open parentheses around the central star, without upholstery.

02 / Expanded

More ways to play

Add rented basketball and reaction-game equipment dressed with matching scenic surrounds. A simplified television frame creates a second photo moment.

03 / Full experience

The complete courtyard

Add the rented golf simulator and more developed custom sets. Projection, containment, power and staffing become part of the production scope.

For the budget version, robot characters can be static scenic figures; autonomous robotics are not assumed. Human attendants remain part of operations. Campaign photography would use approved, licensed artwork for a produced event. These are proposed scope options, not cost estimates. Final budgets depend on venue, duration, rental availability, fabrication and staffing. The pictured custom canopy and television are part of the expanded concept.

The design intent

Sport brings them in.
Play brings them together.

Independent concept by Kevin Forde / The Gush Company. Nike marks belong to their respective owners. All activation images are AI-generated concept visualizations.

Let’s build an experience together ↗

An invitation to play.A place to belong.