01 / Brand anchor
The shield leads.
The existing Raiders identity anchors the façade and key destinations. Secondary surfaces use pattern and color to keep the space from becoming a wall of logos.
Experiential concept · Environmental design
Raiders
Game-Day Bungalow
A home for
the home crowd.
- Project
- Independent concept
- Role
- Concept & Art Direction
Kevin Forde - Setting
- Las Vegas, NV
Overview
Game day starts
before kickoff.
A Raiders-inspired bungalow turns the pregame gathering into a destination. Fans can play, meet, listen to music and step into photo moments that put them at the center of the experience.
I developed the concept, visual direction and guest touchpoints around one simple idea: translate a recognizable team identity into a place people want to spend time.
Self-initiated concept exploration. AI-generated visualizations; not a commissioned or produced Raiders activation.
The concept
Team identity.
House-party energy.
A shallow bungalow façade anchors the courtyard. Familiar domestic details—striped awnings, a front porch and lounge seating—make the space welcoming, while oversized sports props and player-inspired entrances bring the spectacle.
The visual system
One team.
An entire environment.
Black, white and silver establish the foundation. Checkerboard, stripes and athletic typography carry it across the space. Warm lighting and living greenery soften the contrast without adding another brand color.
02 / Color palette
Black#000000
White#FFFFFF
Silver#A5ACAF
High contrast. Clear identity.
Black structures, white graphic contrast and silver accents. A working palette for the concept, carried through furniture, games and signage.
03 / Typography direction
NEXT UP24 / 08GAME DAY · LAS VEGAS
Built to read across a crowd.
Condensed athletic headlines, bold jersey-inspired numerals and clean sans serif instructions. A proposed type hierarchy, separate from the team’s existing wordmark.
04 / Graphic language
Checkerboard / Ground planeStripes / Façade & awnings
Two patterns. Distinct jobs.
Checkerboard connects the activity areas. Stripes identify the bungalow and give the architecture a recognizable rhythm.
05 / Material & light
Painted blackWarm light
Graphic by day. Glowing at night.
Painted scenic panels, metal details and monochrome upholstery set the material direction. Edge lighting frames photo moments; lanterns and string lights warm the gathering areas.
06 / Planting & atmosphere
A softer edge.
Palms frame the setting. Greenery in dark planters defines lounge pockets and the perimeter, balancing the hard graphic surfaces.
The fan experience
Arrive as a fan.
Step into the spotlight.
Three photo moments give guests a role to play, from making a player entrance to claiming a locker of their own.
01 / The entrance
Your name. Your moment.
A player-style tunnel turns arrival into a short, shareable entrance sequence.
02 / The helmet seat
Take your place.
An oversized helmet and equipment wall create a recognizable setting for portraits with friends.
03 / The fan locker
Part of the team.
A personalized name-and-number moment brings the locker-room ritual into the fan experience.
Play. Listen. Stay.
More reasons
to stick around.
Social games keep the courtyard active. A DJ plays from the bungalow window, and lounge pockets give guests a place to settle in between activities.
The bungalow DJ booth
The service window becomes the soundtrack to the courtyard.
Designed with production in mind
A modular approach
to the build.
The concept begins with a scenic façade, modular graphic walls and rental games and furniture. Printed graphics and coordinated finishes create the common language; custom fabrication focuses on the signature photo moments.
A smaller footprint could combine the bungalow, one photo moment and a social game. The helmet seat, personalized locker and DJ installation can be added as scope grows.
Concept-stage production approach. Final dimensions, engineering, accessibility and costs would be developed with the venue and fabrication partners.
The design intent
A place to gather.
A reason to remember.
Independent concept by Kevin Forde / The Gush Company. Raiders marks belong to their respective owners. All activation images are AI-generated concept visualizations.
Let’s build an experience together ↗