A vibrant quest of the American west

Brand: The Gush Company
Commissioned by: The Gush Company
Role: Design, Marketing, Production, Photography Technic: Digital Art

The Gush Company began as an accessories brand but slowly morphed into a tee shirt and hat brand. The brand is most notably known for the primary colored ‘Sunrise california bear” mark.

Result

I’ve always felt a connection to the WEST. It’s hard not to be drawn to the majestic mountains, rich rain forests, mysterious deserts and renowned coastline. The gush company house brand spreads it’s wings and expands from the colorful california bear, american buffalo and several other bold graphics that soar across the rest of the WESTern frontier.

Mark and Secondary Marks

The goal was to create a primary and secondary mark that could be used interchangeably within the gush company brand.
Above are selected marks for garments, patches and clothing labels. The colorful geography and landscapes within the bear, buffalo and fish was
our interpretation of outdoor living in the American West.