IC⎈ • N✺G • RA • PHY
\ ˌī-kə-ˈnä-grə-fē
Crafting a logo isn’t just about beautifying words. It requires you to place yourself into the clients’ shoes to understand the meaning of the brand, the industry and the audience in order to strategize and come up with a concept for the brand identity that will best suit the company and market’s needs.