Brand · Digital · Communications · ExperienceBrand · Digital · ExperienceCommunications
Healthcare,Made Human.
Designing clarity, trust
and meaningful connection.
01 · Identity + Digital
Senior Care
Pathways
The project
A new identity and website designed to make finding senior care feel calmer, clearer and more personal. The system gives families a trustworthy path into services, resources and the right next step.
seniorcarepathways.comConclusion
A calmer identity and clearer digital path help families move from uncertainty toward a confident next step.
02 · Environmental + Experience
Highmark ×
Buffalo Bills
The partnership
Stadium experiences connecting healthcare, community and football. The tunnel wall brought Bills history and game-day culture to life, while the Snow Shoveler’s Guild gave volunteers a badge of belonging and a lasting thank-you.
Conclusion
Two distinct expressions create one connected story: team pride at stadium scale and meaningful recognition for the people behind game day.
03 · Fan Experience
Hydration
Station
The activation
A practical wellness idea made visible on game day. The activation paired an approachable campaign message with a useful fan amenity—making healthier behavior feel immediate, social and easy to join.
Conclusion
Wellness becomes tangible through a useful, memorable experience built around the rhythm of the event.
04 · Communications
Healthcare
Marketing
The work
Newsletters, brochures, posters and communication tools that turn detailed healthcare information into clear, useful guidance. Strong hierarchy and approachable storytelling keep the audience—and the next action—easy to understand.
Conclusion
Complex information becomes more approachable without losing the rigor healthcare communication requires.