An exercise in juxtaposition:
A colorful brand with a black
& white solution

Clothing Brand: Ketchup N' Mustard     
Commissioned by: Twin Tiger USA     
Role: Brand Creator, Design, Art Director, Marketing, Logo, Production, Photography, Copy, Partner, Sales    
Technic: Digital Art

The Original Ketchup N' Mustard Company was created to convey the Southern California way of life, through unique and quality products. In 2007, Canadian twins Troy and Rory Coppock immigrated to Los Angeles from Vancouver, Canada to seek adventure and embrace the culture. KNM reflects the work hard, play hard way of living. Whether it's outdoors in the wilderness or playing golf with friends KNMCO strives to live life to it's fullest! Each piece is designed and constructed with the highest quality. The KNM Company and all it's divisions represent superior craftsmanship, modern design and fun!!!

Result

The gush company was tasked in developing a lifestyle brand that represented the SoCal way of life. With a brand name like Ketchup & Mustard the initial thought was to create a pallete of bright and vibrant hues. However, after many incarnations we settled on a black and white theme. The starkness of the black and white lent to the bold graphics and slogans displayed on the apparel. Which in turn led to a successful and harmonious outcome.

Wordmark and Secondary Marks

The goal was to create a primary and secondary mark that could be used interchangeably within the KNM brand.
Above are brand identities & selected marks for garments, patches and clothing labels.