One Beat One Philly

Music. Community. Wellness. One unforgettable concert experience.

One Beat One Philly brought together music, wellness, and community through an immersive brand experience at The Met Philadelphia and The Mann Center. From environmental graphics and interactive activations to merchandise and event branding, the campaign transformed a live concert into an engaging celebration of healthier living.

Client: Highmark Health
Commissioned by: The Gush Company
Role: Brand Strategy • Experiential Design • Environmental Graphics • Art Direction
Deliverables: Event Branding • Environmental Graphics • Merchandise • Signage • Interactive Activations • Digital Assets

The Challenge

How do you connect a health insurer with music culture in a way that feels authentic rather than promotional?

The Identity

The breakthrough came through the creation of a custom mark featuring the Liberty Bell wearing headphones. The icon merged Philadelphia's most recognizable symbol with the universal language of music, while the heart within the bell served as a nod to both Highmark's role in promoting healthier communities and Philadelphia's enduring reputation as the City of Brotherly Love. The identity became the foundation for the broader "One Beat One Philly" platform, celebrating the idea that music has the power to unite people through a shared rhythm.

Merchandise & Fan Engagement

Environmental Graphics

The environmental graphics embraced The Met’s ornate, historic character through vintage-inspired posters accented with metallic foil. The bell-and-headphones mark was surrounded by musical instruments, while a gallery wall of uniquely framed archival concert posters celebrated the venue’s rich performance history.

Experiential Activations

The experience came to life through interactive activations designed to spark play, connection and participation. Concertgoers could perform along to selected songs on a giant floor piano, exchange their information for exclusive swag from a vintage vending machine, and capture the moment at a floral 3D photo installation inspired by the natural setting of The Mann.

The Result

What began as a logo evolved into a city-wide experiential platform spanning merchandise, environmental graphics, activations, and fan engagement. The One Beat One Philly identity became the connective thread between Highmark, Philadelphia's music venues, and the communities they serve.